Good taste and elegance are innate gifts and come from the soul; they cannot be learnt or taught, though in a simpler sense one can be brought up to feel them.
This is how it was for Sergio Donati, who was raised in a cultured, refined environment. When he came to the family firm, he was able to turn his father's spiritual inheritance into something concrete.
The professional working relationship that father and son were able to create right from the beginning has enabled Sergio Donati to play a fundamental role in the strategic decisions, collections and direction of this firm, which was transformed into DONATI SPA in 1981.
The history

The Company's constant growth has necessitated opening new sales outlets, setting up a distribution network, using 5,000 square meter main warehouse, and installing a high-tech computer network.DONATI, today a "Textile Publisher", is firmly rooted in its more then sixty years of experience, now "enriched and softenesd" by its female side.
Sergio and Gloria Donati are the soul of the collections: they succesfully interpret and filter today's changing, evolving styles and trends through their personal sensitivity. There is nothing rigidly pre-built in the DONATI textiles and fabrics. They are born out of ideas, feelings, emotions, captured as they travel round the world and gathered in the numerous new products the Company unveils each season.